Online dating app industry
According to Pew Research Center54 percent of online daters felt that someone else seriously misrepresented themselves in their online profile. Market cap at 2. Match, whose portfolio includes OkCupid, Tinder and Match.
Sparks network, which owns JDate and ChristianMingle. On the other hand, missing estimates is a negative earnings surprise and can tank a stock.
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Unfortunately, as the Wall Street Journal points outmost dating apps don't experience the same meteoric rise that Grindr and Tinder have, and users generally don't recommend the latest apps to their friends. The stigma once associated with online dating is disappearing.
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Sites such as Match. Audience of online dating sites vs. Average time spent daily by users on mobile dating apps.
Aaron Smith, author of the report, told NPR that mobile apps' appeal lies in their simplicity and " game-ified way of engaging with other people. The app has generated over one billion matches since its start, and subscriber estimates vary betweenandusers. Online dating is going mainstream.
A Change of Heart The stigma once associated with online dating is disappearing. How Will the Industry Evolve?
The biggest issue is that, when the apps work and people find partners, they stop using the service. Pew also found that 28 percent of online daters have been contacted by someone through an online dating site or app in a way that made them feel harassed or uncomfortable.
But, even with this shift, online dating and mobile apps still face ongoing challenges. Users of Grindr, for instance, give more than half an hour per day to use the app.
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